Understanding Your Websites Statistics

In the next few steps below, we will walk you through your website's statistics software, a feature we add to all new websites in order to
measure and monitor your incoming traffic.

Our stats allow you to view details about who has been viewing your website, which search term they came in on, how long they stayed on the site, how many pages they viewed and much more. It is truly a definitive tool
for checking up on how your website is doing.

What are hits

Hits are not visits. A “hit” is an interaction with a web server. For example, one page view can equal 7 “hits”, one for the page, four for individual images and two for videos.

How many visitors do you receive?

This stage is very easy to do and very helpful. Not only can you check your live figures, but compare them to past months to view improvement.

Simply follow the steps to the right and you can view your own stats in no time. Our statistics can be used as a vital marketing tool for businesses and help us identify what to work on next. Step 1 (specify date) Start by specifying which month and year you would like to view. In the majority of cases, stats will archive back to when the website was first created. Step 2 (Visitors) the page will now display the amount of unique visitors and visits for the month. The graph below will also will also plot a comparison between months of that year.

Unique Visitors – Unique Visitors refers to the total number of individual computer visits. It rules out multiple visits from one computer/user.

How to search for key words?

This stage is vital in order to identify where your traffic is coming from and what keywords people are using to find you on Google.

Simply follow the steps to the right and you can view your own stats in no time.

What are keywords? – Our job as SEO specialists is to get your website found for targeted keywords on Google. Keywords can describe your business, your service or simply the area you work within.

Step 1 (select search) – Scroll down the left hand navigation and select “search key phrases”. This will send you through to a new page.

Step 2(specify date)

Step 3 (Key phrases) the page will now update to show all the key phrases used to access your website on the selected month. Each line shows you the key phrases, how many times it was used and the percentage of traffic it equates to.

How long are visitors staying?

The majority of the time, visitors are simply looking for information and stay for a short time. However, if you are running an online shop, this statistic is key.

Visit duration plays a part in a strong website marketing strategy. Looking at the visit duration can help you identify if customers are browsing your website for periods of time, or are simply put off by no sales pitch. The longer people visit a site, the longer you have their attention to sell to.

Step 1 (navigation) – as before, simply find “Navigation: Visits Duration” on the left hand navigation and select.

Step 2 (Visit Duration) – The top of the page now displays the number of visits between various time scales (how long they stayed within your website).

Step 3 (Average visit) – Further information is also displayed at the top of the page, showing the average visit duration.

Who is linking to your website?

From here, we can check who is linking to your website and how many visitors they are bringing in.

This statistic will truly help you identify who your friends are and pinpoint what current online advertising is not worth your time and money.

Have a yell.com budget?

Take a quick minute to check how many visitors your yell.com advertising is bringing into your website compared to your overall visitors per month, you might be surprised with the results.

Step 1 (navigation) as before, simply find “Referrers: Referring Sites” on the left hand navigation and select.

Step 2 (specify Date)

Step 3 (referring link)

Here you can see exactly which website and web page is linking directly to your website. You can view how many visitors each link has provided and even filter the results to find specific websites